OAKLAND, Calif. (KRON) — An Oakland-based coffee company helps local community by donating coffee and money to assist several COVID-19 relief efforts throughout the Bay Area.
The fund was created as a way for the coffee company to give back to its community amid unprecedented times as online coffee sales increased as shelter-in-place orders were issued.
“As a local business with a 40 plus year legacy, we wouldn’t be where we are without our communities,” Vice President of Mr. Espresso Luigi Di Ruocco said.
“It’s important to us to give back to our customers, including their staff, who have supported us over these years … in times like this, more than ever, we are only going to be as strong as the weakest among us, so we need to do what we can to serve.”
The coffee company has been able to remain open as anxious customers continue to send in requests to stock up on coffee for home brewing.
Although online sales only make up a small amount of the overall revenue, the coffee company managed to designate a portion of retail coffee purchases from customers to be donated to fund local COVID-19 relief efforts and initiatives.
Among the 25 local COVID-19 relief initiatives that received help are the following:
- Alameda County Community Food Bank
- San Francisco-Marin Food Bank
- Frontline Foods
- East Bay Feed ER
- Clinica de La Raza
- St. Anthony’s Dinning Room
- Loaves and Fishes Family Kitchen
- Medical staff at eight Bay Area hospitals
The coffee company is also donating supplies for displaced industry workers through Chef Edward Lee’s nationwide Restaurant Workers relief Program operating locally through alaMar Kitchen and Bar.
The relief programs serves between 250 and 300 meals every day for displaced food and beverage industry workers on Wednesday’s through Sunday’s, 4 p.m. to 6p.m.
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