SAN FRANCISCO (KRON) — On today’s edition of winners & losers, financial expert Rob Black discusses Peloton’s new apparel line in partnership with Adidas.
According to Peloton, its instructors were involved in the design process.
This colorful line of apparel sits at the intersection of performance and vibrancy with nods to a 90’s attitude, featuring bold, neon hues such as “Screaming Pink,” and inspirational text graphics. And as equally important to both brands, the collection includes a range of sizing from XS-2X and designs spanning men’s, women’s, and unisex styles.Peloton
The line will go public on March 25 on the Adidas website, and price ranges from $30-$85.
The collaboration helps Peloton give reason to show off exclusive content and grab hold of new customers.
During 2020, Peloton shares skyrocketed by over 300%.