SAN FRANCISCO, Calif. (KRON) – Mattel is launching an Eleanor Roosevelt Barbie doll in honor of International Women’s Day.
Anna Eleanor Roosevelt was the longest-serving First Lady of the United States, a UN Spokesperson, and an activist who worked tirelessly in advancing human rights.
She’s the newest addition to Barbie’s Inspiring Women™ Series.
“Through years of service, she used her voice to lift up others and inspired generations to speak up,” Barbie tweeted.
“We are delighted to welcome former First Lady Eleanor Roosevelt to the Barbie Inspiring Women series and to shine a light on how her perseverance as a champion of policies around civil and economic rights made an impact on the world,” said senior vice president and global head of Barbie Lisa McKnight.
The doll is $29.99 and currently sold out, but you can sign up to be notified when it’s back in stock.
Barbie also launched a “You Can Be Anything,” digital web series.