Millionaire tech company founder kidnapped from Santa Cruz home


SANTA CRUZ (KRON) – Authorities continue to search for the kidnappers who snatched a tech company founder from his home in Santa Cruz.

The man missing, 50-year-old Tushar Atre, is the owner of digital marketing company Atrenet.

Tushar was kidnapped around 3 a.m. Tuesday morning and was last seen getting into his white BMW.

Atre’s car was later found in the Santa Cruz Mountains, along with a deceased person who was not immediately identified.

Still no details about a possible motive for the kidnapping or whether any weapons were involved.

Anyone with information is asked to call police immediately.

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