DETROIT (AP) – Former colleagues say ex-Chrysler CEO Lee Iacocca has died at age 94 in Bel Air, California.
Iacocca was a master pitchman. He put the Mustang in Ford’s lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler.
He was famous for his TV ads from that time, in which he said: “If you can find a better car, buy it!”
Iacocca also wrote two best-selling books and was courted as a presidential candidate for 1988. He had a 32-year career at Ford and Chrysler and helped launch some of Detroit’s most significant cars – including the minivan, the Chrysler K-car and the Ford Escort.