Inside look at Redwood City’s new EA gaming studio hosting Madden 19 Challenge


REDWOOD CITY (KRON) — This weekend is the Madden challenge — a tournament for the venerable NFL gaming franchise that has grown tremendously over the years.

Some of the best E-Sports athletes in the world have gathered in the Bay Area — competing for a grand prize of $190,000– and for the first time, it’ll be happening live in a brand new studio at EA headquarters.

Bringing the best of E-Sports talent to the Bay Area, Electronic Arts showing us their brand new competitive gaming studio at its headquarters in Redwood Shores, where they’ll broadcast competitions like this weekend’s Madden 19 Challenge. 

“And they’ll be like, wait what are you doing? E-sports? What is that? And so you start explaining it to them and they’re like people watch people play video games? Yeah they do and a lot of people,” said Joe Lynch, head of broadcast for EA.

Todd Sitrin, senior vice president and general manager of competitive gaming division, says E-Sports has really become popular, drawing crowds to watch.

“E-Sports has actually really exploded and what that has created is just this appetite to watch people play video games,” Sitrin said.

KRON4 got an inside look at EA’s new studio — what they call a ‘one stop shop’ for the company to be able to host competitive gaming events, shows, and a spot to interview the players — giving viewers and fans an inside look into the E-Sports world.

“They game 6 to 8, 10, 12 hours a day and they make six figures playing video games and it’s just getting started.. There’s more tournaments popping up all the time,” Lynch said.

It all starts this weekend — with their inaugural Madden NFL 19 Challenge.

Players like Boogz– who does this for a living — have already arrived and got a peek inside the new studio.

“It’s amazing especially the fact that we now have a home location,” he said.

The company says this studio shows the commitment they have to delivering competitive experiences for years to come and they say E-Sports are really just beginning.

“It’s really great that we can do this. It’s really great that we got to be able to build this and put it together and the best part about it is what’s to come,” Lynch said.

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