Americans trust celebrities more than product labels, study shows


ALBUQUERQUE, N.M. (KRQE) – When it comes to product claims, Americans trust people who may not be experts to do their research for them.

According to a new study from NSF International, out of 1,000 people surveyed half of the respondents said product labels were confusing, overwhelming, and meaningless.

Researchers say additional study results show where people are really turning to for product information.

The study also shows that 65% of Americans trust what they see celebrities endorsing and 74% trust claims on social media.

Men made up of the highest percentage in both instances.

According to the study, 79% of parents have much greater concern over the safety of products they put in, on and around their bodies compared to 55% of non-parents.

However, 45% of parents (compared to just 17% of non-parents) admit they have purchased a product despite realizing its claim was invalid.

Read the full details of NSF International’s 2019 Consumer Survey.

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