SAN FRANCISCO (CNN) – It’s hailed as the Super Bowl of online shopping.
Monday is Amazon Prime Day – and so is Tuesday!
The 5th annual Amazon Prime Day will run a full two days this year.
Amazon says it will launch new deals as frequently as every 5 minutes.
The company’s global sales for the 48-hour Prime Day are estimated to hit $5.8 billion.
Amazon is facing increased competition.
Rival retailers including Walmart, Best Buy, Target, and E-Bay have had years of practice perfecting their Prime Day strategies and they’re rolling out discounts of their own.
More than 250 retailers are planning deals aiming to benefit from a halo effect of Prime Day.