OAKLAND, Calif. (KRON) — Police in Oakland are investigating a shooting that took place in the Cox neighborhood, according to a statement from Oakland Police Department.

According to police, the shooting took place just before 1:30 p.m. OPD’s Communications Division received multiple 911 calls reporting a shooting in the area of 96th Avenue and International Boulevard, near local businesses Fantasy’s Hair Salon and Articulos Para El Hogar.

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After officers arrived on scene they located an Oakland man suffering from apparent gunshot wounds. Medical personnel on scene treated the victim, but he was later pronounced dead.

Police are considering this case to be a homicide, and investigators have begun a follow-up investigation into the circumstances surrounding the death. The man’s name will not be released until next of kin have been notified.