OAKLAND, Calif., (KRON) — PepsiCo Foundation is donating thousands of dollars to help families in the East Bay through a COVID-19 relief fund.
PepsiCo Foundation is announced Wednesday its launching a $7 million initiative to provide immediate relief to communities of color throughout the country that have been hit the hardest by the COVID-19 pandemic.
As part of its initiative, the PepsiCo Foundation is partnering with UnidosUS local partners in Hayward and Oakland in donating $80k to provide food for seniors, medical care, testing and economic assistance.
“It was very important to us to provide aid as soon as possible. We worked closely with UnidosUS, talking to people on the ground in the Bay Area to identify how we could best help,” Johannes Evenblij, West Division President, PepsiCo Beverages North America said.
“Our investment is supporting the Spanish Speaking Citizen’s Foundation in Oakland and the Tiburcio Vazquez Health Center in Hayward to provide resources to families that include telehealth and translation services.”
PepsiCo Foundation’s initiative comes as unemployment and infection rates among African-American and Latino communities continue to spike.
“Additionally, PepsiCo has strong ties to the area, we support approximately 1,500 jobs in the region,” Evenblij said.
“With growing data on the stark disparities that the COVID-19 crisis has demonstrated among Black and Latino populations, we felt it was critical to mobilize our resources to support and provide medical and economic aid to those who need it the most.”
The initiative will help 15 of the nations hardest hit metro areas that have high populations of African-American and Latino residents. Cities including Baltimore, the Bay Area, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, Memphis, Miami-Dade, Milwaukee, New Orleans, New York City, St. Louis and Washington D.C.
The initiative is part of other COVID-19 support efforts by the PepsiCo Foundation including:
- Supporting Share our Strength’s No Kid Hungry campaign and Team Rubicon to help provide meals to students and families.
- Supporting Children’s Health Fund and local community and health partners to expand local screening and education services
- Supporting out-of-work restaurant workers through a partnership with the National Restaurant Association Education Fund.