Playland-Not-At-The-Beach Museum closing to make room for more housing


Some of you may remember Playland — the amusement park that once sat alongside Ocean Beach in San Francisco. 

It closed to make room for condos more than 40 years ago, and now the museum housing most of the fun and games that once sat on the beach is also closing to make room for — you guessed it — more housing. 

There are signs you just don’t see today — 25 cent burgers and penny arcades. 

“I love the assortment. It’s a collection of real vintage things that were at the park before they closed,” said visitor Michael Malione.

Lining the walls of this El Cerrito museum are pictures and memorabilia, games and tickets from Playland, the San Francisco-based amusement park that closed back in 1972. 

And now this museum, which is still operating most of the games, is also closing its doors just like the park more than 40 years ago. 

“They were open until Labor Day, we are closing on Labor Day this year. They got turned down for condos. We are getting torn down for 50 apartment units. It’s a little bit, there was a big push to save the original Playland. We worked for over a year to save this Playland and it just didn’t seem to be in the cards for either case,” said Frank Biafore with Playland-Not-At-The-Beach Museum.

“We’ve enjoyed it.. My dad grew up in the city so he went to Playland. My dad and mom both went there when they were teenagers, so we are sad to see it go,” said visitor Michelle Keirle. 

Visitors play skee-ball, learn about Playland’s history, and win prizes, but only for a few more weeks. 

The building will be torn down for apartments in October. 

And while the museum attempted to relocate, they just can’t find a place they can afford in the Bay Area. 

“It’s rreally unfortunate because while we understand the need for housing, there’s also a need for things for people and families to do. As we get more housing we keep losing the smaller one-story buildings so we keep losing family restaurants, we keep losing entertainment venues,” said Biafore. 

“It feels like the Bay Area I remember growing up is disappearing,” said Malione. “We are going to miss it.”

Everyone here so sad to see this place go. 

Playland-Not-At-The-Beach will close Labor Day, so you still have some time to stop by if you’d like. 

Everything inside will be auctioned off on Sept. 15.



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