Retailer removes child bride costume after backlash

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MELBOURNE, Australia (KRON) – Kmart Australia has pulled a children’s bride costume from store shelves after a local mom started a petition calling the costume “beyond inappropriate.”

7 News Australia reports the $6 costume included a white wedding gown and headband with veil for children ages 4 to 6.

A Kmart spokesperson told 7 News it “regrets the decision to range the bride costume” and “was not intended to cause offense.”

The retailer apologized and said it had pulled all such products off store shelves.

The change.org petition labeled the costume “offensive” and asked supporters to remind Kmart it hard a “social responsibility” to keep up.

At last check the petition had just over 200 signatures, with a goal of 500.

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