There’s a $500 Silicon Valley investor ‘starter kit’ poking fun at ‘uniform’ of venture capitalists


SUN VALLEY, ID – JULY 6: (L to R) Cindy Wenig walks with husband Devin Wenig, chief executive officer of eBay, as they attend the annual Allen & Company Sun Valley Conference, July 6, 2016 in Sun Valley, Idaho. Every July, some of the world’s most wealthy and powerful businesspeople from the media, finance, technology […]

Welcome to Silicon Valley — the capital of venture capitalists! 

It’s an unspoken notion in the Bay Area that VCs have a certain… uniform of sorts. 

If you’re thinking of the Patagonia fleece vest you are correct! 

“The fleece vest, often in black from outdoor clothing company retailer Patagonia, has become the quintessentially-VC item in an investor’s wardrobe,” according to Business Insider.

From Salesforce’s Marc Benioff to LinkedIn’s Reid Hoffman, Patagonia fleece vests have seemingly become quintessential Silicon Valley. 

Cue the VC Starter Pack, which seems like an apparent joke on the whole VC uniform spiel. 

Yes, someone is selling a bundle including two essential pieces of a VC outfit — a Patagonia fleece vest and pair of Allbirds sneakers. 

“It’s never been easier to look like a VC,” the site reads.

There are two kits — one priced at $500 and the other at $700.

The lower-priced kit includes the vest, sneakers, “Zero to One” by investor Peter Thiel, “Sapiens: A Brief History of Humankind” by Yuval Noah Harari, subscriptions to “important VC newsletters” like Wine Spectator and tech news site The Information, and access to the popular paid e-mail app Superhuman.

The pricer kit includes a pair of fancier Atoms sneakers, a “personalized audit of your Twitter thought leadership,” and a Tesla keychain to show off your “current or future” Tesla.

While it isn’t clear who exactly manages the page, the website says all proceeds go to AllRaise, a nonprofit organization dedicated to furthering diversity in Silicon Valley.

Is this seriously real? 

That’s obviously what a lot of people are wondering, since it ended up on the FAQ list. 

The answer reads, “We believe in risk taking. So should you.” 

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