What was illegal and could get you thrown in jail not that long ago has suddenly become mainstream and thousands of people are looking to cash in.
Cannabis, formerly known as marijuana, is big business and getting bigger all the time.
It is one of the fastest growing, soon to be among the most lucrative industries in California and beyond.
For the third consecutive day, thousands of people are at the San Jose McEnery Convention Center for the Cannabis Business Summit and Expo. What amazes is how fast the cannabis industry has grown, just six months after recreational cannabis became legal in California.
It brings to mind the tech boom of the early 1980s, says Silicon Valley Cannabis President Sean Kalirai.
Virtually overnight, there are cannabis-related start-ups with innovative ideas to help eager entrepreneurs grow, process, and market a range of products from edibles to oils to business plans and financing. Still facing some stigma with regard to health claims and obstacles like a threatened crackdown by the feds and competition from big agriculture, there seems to be no unringing of the bell.
There’s too much at stake, says the Cannabis Industry Association’s Josh Drayton.
KRON4’s Rob Fladeboe will have a full report on KRON4 News at 5 p.m.